The Dodge Journey is the "Swiss Army Knife" of vehicles â?? part compact car due to its attractive pricing, part SUV with its available All-Wheel-Drive and part Van with available seven passenger seating, the Journey offers Best-in-Class Versatility and Flexibility allowing our owners to explore all that America has to offer.

Today, we are pleased to announce the launch of an innovative new campaign that delivers not only on all of the key why-buys for the Journey, but does so with an engaging "search" campaign unlike anything else produced in the industry.

Weâ??re very proud of this new campaign that involves not only traditional media, such as television, but also social networking and live streaming to involve and captivate consumers in a way that has never been done before. For this reason, we wanted to share as much information as possible with you.

Starting today, television ads will begin to run showing a Journey on a beautiful road trip throughout the US. On the surface, these TV spots might look like your typical road trip car commercial. But itâ??s far from it. It shows the flexibility of the Journey, with in-seat storage, seating for seven and all-wheel-driveâ?¦ It has a captivating message of getting out to explore in the real worldâ?¦ And then it ends with viewers being told that the Dodge Journey theyâ??ve just seen is in fact still sitting in that final, scenic destinationâ?¦. waiting to be found! After the production was completed, a Dodge Journey was indeed left behind, which will be awarded for free to the first person who can find it.