2012 Dodge Journey Info Hot off the Press~!
Published Saturday, 10 September, 2011 by Joshua Collins.
As announced during the July Dealer Roadshow, one of the key focus models for Dodge is the Journey, that was completely redesigned for the 2011 model year with a new premium interior, more powerful and fuel-efficient V6, and innovative touch-screen media center. For the 2012 Model Year, we‚??ve continued to add value to America‚??s Most Versatile Crossover with the introduction of the American Value Package, starting at just $18,995 MSRP.
The Dodge Journey is the "Swiss Army Knife" of vehicles ‚?? part compact car due to its attractive pricing, part SUV with its available All-Wheel-Drive and part Van with available seven passenger seating, the Journey offers Best-in-Class Versatility and Flexibility allowing our owners to explore all that America has to offer.
An Innovative Vehicle Deserves an Innovative Campaign
Today, we are pleased to announce the launch of an innovative new campaign that delivers not only on all of the key why-buys for the Journey, but does so with an engaging "search" campaign unlike anything else produced in the industry.
We‚??re very proud of this new campaign that involves not only traditional media, such as television, but also social networking and live streaming to involve and captivate consumers in a way that has never been done before. For this reason, we wanted to share as much information as possible with you.
Dodge Journey ‚?? Search Engine for the Real World Campaign
Starting today, television ads will begin to run showing a Journey on a beautiful road trip throughout the US. On the surface, these TV spots might look like your typical road trip car commercial. But it‚??s far from it. It shows the flexibility of the Journey, with in-seat storage, seating for seven and all-wheel-drive‚?¶ It has a captivating message of getting out to explore in the real world‚?¶ And then it ends with viewers being told that the Dodge Journey they‚??ve just seen is in fact still sitting in that final, scenic destination‚?¶. waiting to be found! After the production was completed, a Dodge Journey was indeed left behind, which will be awarded for free to the first person who can find it.